Plus, the secret to managing people is less management and more peopling
Google Shopping is a service that lets users search for products online and compare prices.
Vendors can list products for free, with additional paid advertising options available. Product results are ranked based on relevancy, quality and spend (for sponsored listings).
Google Shopping was formerly known as Google Product Search until taking its current name in 2012.
We invite you to read our guides and tips for using Google Shopping, along with the latest news and feature updates.
While MUM was the highlight of the Google Search On event, more search changes were announced — some might generate a lot of interest for search marketers.
The new guide from Google gives e-commerce SEOs documentation they can take to clients and stakeholders to get their recommendations implemented.
Starting on September 15, 2021, Google said it will begin to enforce the requirement of products having unique product identifiers in the merchant feeds for free listings.
If your accounts or campaigns have been affected by this issue, it's critical to communicate to clients and stakeholders that this change is a glitch in their metrics, and not indicative of other issues.
There is no single tactic that works in isolation. The SERP is so highly dynamic at the moment, that aiming for, or banking on a single part of the SERP is likely to leave you vulnerable to traffic disruption if/when things evolve.