Running Discovery, Smart Shopping, or Performance Max campaigns? Want to avoid hearing from angry customers? Then read this.
Running Discovery, Smart Shopping, or Performance Max campaigns? Want to avoid hearing from angry customers? Then read this.Kirk Williams | Feb 4, 2022 at 4:47 pm ET
Google's move to reduce advertisers' visibility into search terms reporting raises big questions about data access in the age of automation.Kirk Williams | Sep 17, 2020 at 8:58 am ET
The real problem in paid search right now is our belief that we can track everything.Kirk Williams | Nov 20, 2019 at 8:00 am ET
This year may (finally) see the end of feeds, but we can also expect an increasing adoption of smart shopping campaigns and more advanced bidding strategies with Bing Ads for smaller budgets.Kirk Williams | Jan 2, 2019 at 8:15 am ET
How should you structure your paid search campaigns? Contributor Kirk Williams recaps an SMX session in which three seasoned veterans shared their preferred methods.Kirk Williams | Mar 8, 2016 at 12:45 pm ET
Columnist Kirk Williams walks you through how to adopt an increasingly-popular -- though somewhat complicated -- bidding strategy.Kirk Williams | Sep 3, 2015 at 9:22 am ET